Business needs to excel in adaptivity, becoming foremost internally driven through an ongoing (organisational) ability to change alongside the ever changing markets and outside world. Seizing opportunity when it arises, or dodging the imminent threats!
Whether it is a blue or red ocean, markets and environments will dictate a companies need for renewal. Companies are driven by (external) threats and opportunities, before (internal) strengths or weaknesses. Strengths and weaknesses are only powerful or risks when they are challenged by opportunities or threats.